We’ve created a roadmap for working with companies in a way that effectively executes a solid content marketing strategy.
What's Included In Our
Email Marketing Services?
Initial contact with prospects typically finds them unready to do business.In fact, research shows that only 25% of leads are immediately sales-ready while 50% of leads are qualified but not yet ready to buy.Nurturing, therefore, is critical for pushing your leads closer to the buying stage.
Many businesses and organizations send email newsletters to stay top of mind for their recipients.Most industrial businesses actually use email newsletters as the foundation of their email marketing program because they are great tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics.
Dedicated emails — also known as standalone emails — contain information about only one offer. For instance, you can notify your target audience about a new white paper you have released or invite them to attend an industry event that you are hosting.
All the types of marketing emails we have discussed so far are under the assumption that you are sending communications to your own email database. If you want to reach a different audience and gain new leads, you might try out sponsorship emails with display ads. A sponsorship usually entails you paying to include your copy in another vendor’s newsletter or dedicated send.
Transactional emails are the messages triggered by a specific action your contacts have taken and enable them to complete that action. For instance, if you sign up for an industry webinar, you will fill out a form and receive a transactional (thank-you) email, which gives you login information to join. If you are using a double opt-in, people will receive an email asking them to click on a link to confirm their registration.
If metrics show that a portion of your subscribed client list has been inactive, it may be time to send out a re-engagement email to re-establish contact and goodwill.
Compelling website content can’t make you money if it doesn’t get found by search engines. Our keyword research will uncover the best ways to get your content found.
Audit of Your Site
Our copywriting services include a deep-dive look into your current content to make sure that your content is fine-tuned for what Google and search engines look for.
Our copywriting services offer unmatched attention to the technical components of SEO so your content ranks at the top of search engines and resonates with your readers.
Our writing services provide constant support to ensure your site is super-charged with unique content that rises to the top of Google and drives conversions for your business!